4 Key Benefits of Outsourcing SEO to an Agency
AI assistants might be getting better at answering specific questions, but when Internet users want to buy something online or find an article about a topic, the first thing most of them do is still an old-fashioned web search. And when they do that, they are likely to only look at the first few results.
Making sure that your company’s web page appears among those top results is still one of the most important aspects of digital marketing, and this is why many companies prefer to let dedicated SEO and digital marketing agencies take care of it for them.
This short blog investigates the benefits of that decision in more detail, helping to inform your own choice about whether to keep SEO in-house or outsource to an agency.
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Access to Expertise and Skills
SEO best practices are constantly shifting as search firms tweak their algorithms to make them better. Over time, there have been so many changes that there are several disciplines within SEO, and it is practically impossible for one person to cover them all. Agencies have ready-to-go teams of experts who can cover all aspects of SEO and who keep on top of the constant changes.
However, it is important to hire an agency with real experts and not just people who are trying to trick the search algorithms without actually helping to create a more useful and helpful Internet for users. Search providers like Google always figure out these tactics and penalize them. As one international marketing agency called King Kong points out on their website, letting the wrong people take control of your company’s online presence can be like strapping a time-bomb to your business.
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Cost-Effectiveness
When you only consider salaries, an in-house SEO team can seem like a more attractive option than outsourcing because it appears cheaper. However, you also need to factor in the costs of the time spent hiring and training the team, and the investment in the tools and software that they need. Once these are taken into account, working with an agency often emerges as the more cost-effective option in the long run.
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It Saves Time
Although SEO can have lasting results when it is done properly and well, it is not something that you do one time. The performance of your company’s web pages in the results for key search terms must be continually monitored and tweaked in response to the latest algorithm changes. This could be a significant distraction from the core focus of your business. Many companies find that their employees’ time is better spent working on that while a third party handles SEO.
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Scalability
If your SEO is working, then your business should grow, and you might want to target new audiences or sell new products, increasing your SEO needs. An agency can easily adapt to these changes, whereas it would be your responsibility to scale your in-house team according to your needs.
Conclusion
Although some businesses do SEO in-house, there are undeniable advantages to outsourcing it to an experienced and reputable agency. They typically offer more cost-effective access to the expertise, data, and resources that are required for SEO success, making them a smart choice for many businesses.
